P&O | consolidate and modernise

...how might we unify the experiences across P&O’s eco-system to better facilitate customers ability to make purchase both before and during their cruise...

 

problem | to solve

P&O had a problem, their design system included multiple variations of basic components used across different platforms, creating disconnected experiences. I was tasked with auditing these experiences, simplifying the system for designers, and producing the first modernised version of their new onboard e-commerce shopping experience using the updated system.

 

process | undertaken

- Initial Stakeholder and team meetings 

- Competitor landscape analysis 

- Competitor feature comparison 

- Use-ability audit of current sales experience 

- Mapping all current user entry points
- Audit of existing components 

- Refinement of design and creation of new components

- Stakeholder review and finalisation 

- Specifications documented

- Developer handover

 

Breakdown of product card component

 

Components created and used

 

outcomes | delivered

  • Conducted a full audit of the current design system and documented recommendations on how to unify the experience.

  • Created new components for the onboard e-commerce experience to be added to the design system.

  • Designed the full end-to-end experience for the onboard e-commerce site.

future | what’s next

  • Implemented audit recommendations for the design system and reduced duplication of existing components.

  • Improved accessibility by enhancing contrast within the colour system.

 

Final completed e-commerce site