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    <loc>https://www.seanbreasley.com/home</loc>
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    <lastmod>2024-04-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5877022803596ef4262cb9e0/859dd7c2-7a06-4742-a167-628a9a0e4bba/RACV+cover+image.png</image:loc>
      <image:title>Home - RACV | from proposal to reality</image:title>
      <image:caption>Taking a business proposal from conception to final release into the wild.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5877022803596ef4262cb9e0/1708472651544-LOODRCJT2X2D7F3OV6L9/EA.png</image:loc>
      <image:title>Home</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5877022803596ef4262cb9e0/1685657704050-3YO1Y16TR50EE9KCU12F/CSIRO.png</image:loc>
      <image:title>Home</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5877022803596ef4262cb9e0/1685657685833-5TIGAIP0NFTK7RWMWJ65/RACV.png</image:loc>
      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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    <image:image>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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    <image:image>
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      <image:title>Home</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5877022803596ef4262cb9e0/1623986717472-FJ84X62IHW5D6WYPQIM1/Monash.png</image:loc>
      <image:title>Home</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5877022803596ef4262cb9e0/1623986716887-GC05SVCW9JNHXRVLWHAC/Ovo.png</image:loc>
      <image:title>Home</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5877022803596ef4262cb9e0/1623977591996-VPIP04ZQQE138SKTG2WU/ACU.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5877022803596ef4262cb9e0/60750099-5116-4b22-a4fe-4ed1d9bf287f/EAcover.png</image:loc>
      <image:title>Home - EnergyAustralia | reduce friction, improve clarity</image:title>
      <image:caption>Examine the key pain points new / existing customers where experiencing in EnergyAustralia’s sales funnel and identify what where symptoms and what where the actual causes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5877022803596ef4262cb9e0/2673090b-f7ff-4d44-93f5-0075157fa713/CSIROcover.png</image:loc>
      <image:title>Home - CSIRO | facilitating change</image:title>
      <image:caption>Translating science into action by creating a sustainability management application.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.seanbreasley.com/csiro-case-study</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-02-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5877022803596ef4262cb9e0/c7fac8c6-a68b-4de3-8675-b242225c5cd6/farm+asset+view.png</image:loc>
      <image:title>CSIRO - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5877022803596ef4262cb9e0/28ba9119-aafc-4a33-8758-299135a5f966/Sable+cycle.png</image:loc>
      <image:title>CSIRO - problem | to solve</image:title>
      <image:caption>To translate science into action by designing a sustainability management app, focusing on allowing large organisations with complex supply chains to monitor, manage and implement sustainable change across their entire supply chain.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5877022803596ef4262cb9e0/42d11d5e-4821-43f8-89e6-1b627ec0fd8a/Nearby+protected+species.png</image:loc>
      <image:title>CSIRO - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5877022803596ef4262cb9e0/2daaf6ac-a42c-48f9-9fbb-29da5de1b208/supplychain+example.png</image:loc>
      <image:title>CSIRO - outcomes | delivered</image:title>
      <image:caption>MVP launched to organisation in early adopt program, Mauri (Tip top) - Mauri actively endorsed our product and announced their partnership with us internally. Tools launched with MVP: - Supply chain mapping - Nearby endangered species - Protected species - GHG emissions - Operations and process mapping tools</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5877022803596ef4262cb9e0/18c73cc5-02b8-4aae-8b35-557bf63e4e5d/component+examples.png</image:loc>
      <image:title>CSIRO - future | what’s next</image:title>
      <image:caption>Continue adding new tools to improve product offering to our currently early adopters and sign up interested organisations to the application (Coles and Woolworths).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5877022803596ef4262cb9e0/d21e5f8b-773b-4ead-ab66-a222e6d557b5/Methods.png</image:loc>
      <image:title>CSIRO - process | undertaken</image:title>
      <image:caption>- Initial Stakeholder Meetings - SME interviews and workshops - Competitor Research - User Interviews and user flows - Ideation of insights / pain points - SME sense check sessions and workshops - Lo - Hi Fi prototype - SME testing / iteration - User Testing / iteration - Accessibility Assessment - Development / Delivery - Roadmap for future improvements</image:caption>
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  </url>
  <url>
    <loc>https://www.seanbreasley.com/racv-case-study</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-04-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5877022803596ef4262cb9e0/2fa3e40a-3564-4ff0-a5e1-a8490aacd7c4/RACV+IA.png</image:loc>
      <image:title>RACV - process | undertaken</image:title>
      <image:caption>- Initial Stakeholder Meeting - Initial Pitch to begin work - Competitor Research - Use-ability audit of current platform - User Interviews and user flows - Ideation  - Lo - Hi Fi prototype - User Testing and iteration - Development / Delivery - Roadmap for future improvements</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5877022803596ef4262cb9e0/37ee055b-abe0-4183-bd16-acbd244f3b19/RACV+Flow.png</image:loc>
      <image:title>RACV - Make it stand out</image:title>
      <image:caption>User flows - Login for payment portal</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5877022803596ef4262cb9e0/da18595d-c406-43d0-bb35-fe3622874758/RACV+IA.png</image:loc>
      <image:title>RACV - Make it stand out</image:title>
      <image:caption>IA - Payment portal</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5877022803596ef4262cb9e0/3f7c5609-8048-4cd1-a2ec-cbb39c33d316/RACV+lofi.png</image:loc>
      <image:title>RACV - problem | to solve</image:title>
      <image:caption>To translate an early business case from its initial concept and flesh out a full fledged experience that allows a customer to requests a quote, accept a quote, organise the repair / work and pay. All within the one RACV portal.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5877022803596ef4262cb9e0/21f2d413-30a6-42ae-a2b5-1a07abf0f6bc/trades+mock+up.png</image:loc>
      <image:title>RACV - Make it stand out</image:title>
      <image:caption>Future concept - RACV Trades Job quote form</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.seanbreasley.com/energyaustralia</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5877022803596ef4262cb9e0/a0fdb665-7bfb-47cf-8e9f-cef70de653fe/EAconfirmationscreen.png</image:loc>
      <image:title>EnergyAustralia - Make it stand out</image:title>
      <image:caption>Confirmation wireframes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5877022803596ef4262cb9e0/810c0ce5-5e25-4b6a-a527-eb285043053c/EAscenarios.png</image:loc>
      <image:title>EnergyAustralia - problem | to solve</image:title>
      <image:caption>Examine the key pain points new / existing customers where experiencing in EnergyAustralia’s sales funnel and identify what where symptoms and what where the actual causes. Once diagnosed, designed a seamless checkout experience with a focus on accessibility and transparency.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5877022803596ef4262cb9e0/3c579324-ab77-46ef-9406-23adeef45dfd/EAmockupentryscreen.png</image:loc>
      <image:title>EnergyAustralia - Make it stand out</image:title>
      <image:caption>Checkout wireframes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5877022803596ef4262cb9e0/69c3907e-890c-4704-a777-c9e71f084c18/EAfeaturecomaprison.png</image:loc>
      <image:title>EnergyAustralia - process | undertaken</image:title>
      <image:caption>- Initial Stakeholder and team meetings   - Competitor landscape analysis   - Competitor feature comparison   - Use-ability audit of current checkout   - Mapping all current user entry points   - User Interviews and testing of current experience - Refinement of design - Stakeholder review and finalisation - Specifications documented - Developer handover</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5877022803596ef4262cb9e0/74541411-40c9-4bd1-8927-9981220763cb/EAuserflows.png</image:loc>
      <image:title>EnergyAustralia - Make it stand out</image:title>
      <image:caption>User flow diagram of new / existing customer experience</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.seanbreasley.com/home-copy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5877022803596ef4262cb9e0/11a21ced-287a-442d-9d7c-b1da0d9198e2/Project+image+-+CSIRO.png</image:loc>
      <image:title>Projects - CSIRO | facilitating change</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5877022803596ef4262cb9e0/c42131dc-28b7-4de2-8f12-d54e7cfb293d/Project+image+-+RACV.png</image:loc>
      <image:title>Projects - RACV | from proposal to reality</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5877022803596ef4262cb9e0/c460a9cc-2ef8-4eed-bb93-924970a9c224/Projcet+image+-+Monash.png</image:loc>
      <image:title>Projects - Monash University | reimagine how we give exams</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5877022803596ef4262cb9e0/6993dae5-dea5-4819-bb6f-bf0d7cdd1e9e/Project+image+-+NAB.png</image:loc>
      <image:title>Projects - NAB | reinvent business lending</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5877022803596ef4262cb9e0/e9c4470f-482a-453a-8cf3-1a70b2446712/Project+image+-+EA.png</image:loc>
      <image:title>Projects - EnergyAustralia | reduce friction, improve clarity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5877022803596ef4262cb9e0/03e34eaa-400d-4581-a5b6-ad57437f13d2/Project+image+-+AGL.png</image:loc>
      <image:title>Projects - AGL | improve | how we navigate</image:title>
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  </url>
  <url>
    <loc>https://www.seanbreasley.com/pando</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5877022803596ef4262cb9e0/86f543a5-4dca-4693-a49a-737428a45511/Component+breakdown+1.png</image:loc>
      <image:title>P&amp;O - Make it stand out</image:title>
      <image:caption>Breakdown of product card component</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5877022803596ef4262cb9e0/66d7930e-07ea-4b85-b794-7a9864bb772b/first+image.png</image:loc>
      <image:title>P&amp;O - problem | to solve</image:title>
      <image:caption>P&amp;O had a problem, their design system included multiple variations of basic components used across different platforms, creating disconnected experiences. I was tasked with auditing these experiences, simplifying the system for designers, and producing the first modernised version of their new onboard e-commerce shopping experience using the updated system.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5877022803596ef4262cb9e0/022530fe-54cf-45c7-977b-7a4419b15c96/components.png</image:loc>
      <image:title>P&amp;O - Make it stand out</image:title>
      <image:caption>Components created and used</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5877022803596ef4262cb9e0/186b2bd3-a6da-4121-a504-9eb4fa8e3df8/IA.png</image:loc>
      <image:title>P&amp;O - process | undertaken</image:title>
      <image:caption>- Initial Stakeholder and team meetings   - Competitor landscape analysis   - Competitor feature comparison   - Use-ability audit of current sales experience   - Mapping all current user entry points - Audit of existing components   - Refinement of design and creation of new components  - Stakeholder review and finalisation   - Specifications documented  - Developer handover</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5877022803596ef4262cb9e0/1dcb0847-7903-419c-820e-5dd51dade2aa/Final+design.png</image:loc>
      <image:title>P&amp;O - Make it stand out</image:title>
      <image:caption>Final completed e-commerce site</image:caption>
    </image:image>
  </url>
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